Tiger Woods' superb victory brings not just excitement and joys back to the golf tournaments but also more wealth to the broadcasters!
Tiger Woods' Comeback Victory Scores Big Ratings
By David Tanklefsky -- Broadcasting & Cable, 3/30/2009 11:26:09 AM MT
Arnold Palmer Invitational was highest rated golf tournament since last June's U.S. Open
Tiger Woods' comeback victory in the Arnold Palmer Invitational Sunday on NBC delivered the highest rating of any golf tournament since last June’s U.S. Open, according to Nielsen Media Research.
The final round earned a 4.9/10 rating, a 23% increase from last year. The rating eclipses two major tournaments last year—The British Open and PGA Championship—which Woods did not play in because of knee surgery.
Woods won the Invitational by overcoming a five-shot deficit and birdying the final hole. It was his sixth time winning the tournament.
Source: http://www.broadcastingcable.com/article/190911-Tiger_Woods_Comeback_Victory_Scores_Big_Ratings.php?rssid=20065
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